UNICEF
PR and Event Management for UNICEF’s World Children’s Day
Project Description
Every year, we celebrate World Children’s Day (WCD). This is meant to be a reminder to all to uphold children’s rights, especially in line with the adoption of the Convention on the Rights of the Child. Yet, how often does anyone remember this, and really listen to the voices of the kids? It’s one thing to fight for the rights of the vulnerable, but another thing entirely to actually give them the chance to speak.
UNICEF Philippines understood this difference. For WCD 2022, they created a day to elevate vulnerable children’s voices and provide a platform for them to tell their stories in their own language.
The 68th WCD took place on November 20, 2022. It happened two weeks after the start of full face-to-face classes for all students in the Philippines. After a full two years of online classes, UNICEF wanted to celebrate the renaissance of physical interaction, face-to-face socialization, and access to school services that kids lost over the pandemic.
My Approach
Every year, we celebrate World Children’s Day (WCD). This is meant to be a reminder to all to uphold children’s rights, especially in line with the adoption of the Convention on the Rights of the Child. Yet, how often does anyone remember this, and really listen to the voices of the kids? It’s one thing to fight for the rights of the vulnerable, but another thing entirely to actually give them the chance to speak.
UNICEF Philippines understood this difference. For WCD 2022, they created a day to elevate vulnerable children’s voices and provide a platform for them to tell their stories in their own language.
The 68th WCD took place on November 20, 2022. It happened two weeks after the start of full face-to-face classes for all students in the Philippines. After a full two years of online classes, UNICEF wanted to celebrate the renaissance of physical interaction, face-to-face socialization, and access to school services that kids lost over the pandemic.
Results
Thanks to the collaboration, WCD was a success. It ended up garnering a significant media value of 27,501,258.
This was a culmination of various media pick-ups, including CNN TV Coverage, ABS-CBN, and Manila Bulletin. Such media coverage helped to spread the message of World Children’s Day and the importance of protecting the rights of children. The media’s participation in covering the event was crucial in amplifying the voices of children and highlighting the various challenges they face.
The success of World Children’s Day: Sigaw ng Kabataan was not only measured by its media value but also by the awareness it raised and the progress it made toward securing a better future for children around the world. With the people involved, it’s safe to say that UNICEF was able to reach its goal.